4.02.2011

Insult to Injury: Looming Japanese Beer Shortage

Nooooooooo!

Since the quake, the big brewers have tried to make up for shortages in the Tohoku and Kanto regions by ramping up production at plants in western Japan.

However, gasoline shortages and snarled road networks are making distribution difficult. The companies say they are already failing to meet orders from large supermarket chains and restaurants. Continued disruption to supply is expected to affect not only the market in eastern Japan but also the rest of the country.


Beer and me have had a falling out over the last few years, but I love a giant bottle of Kirin with a table full of sushi.

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