1.16.2007

Inhuman Orville

Hey Devra, we were right!

Computer animated Redenbacher pitches popcorn.

We saw this ad last night during the golden globes, and there was something so wrong with it we paused in our dining to consider what it was.

I suppose you could call that a triumph for the advertiser, but when pitching a food product I'm not sure "eeww, gross...what the hell is wrong with that guy?" is your preferred audience reaction.

It was kinda like watching someone talk in Half Life 2.
In the context of a computer game your reaction is probably "hey, that looks pretty good!" but the same thing in the real world is unsettling and alienating.

Like the architecture of the sunken city of R'lyeh, there is something subtly and undefinably wrong with it.

No comments: