Funny/scary in a very detailed, prescient way.
This infinitely reproduced interior is modulated by the shell of the big-box, the discrete unit of discount space, which renders the box lifeless. Both inside and outside, quality is replaced with quantity and experience is replaced with economy.
All aspirations of excellence are infused with the sole purpose of discount space: savings. Every penny saved in the reproduction of the interior - in the reproduction of the system - is passed on to the consumer with lower prices.
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